The Whiting School of Engineering's (WSE) Office of Marketing and Communications seeks a Digital Media Manager to develop, execute, and evaluate digital media strategies, including web, social and technical, that further the school's mission and the dean's initiatives.
Reporting to the Assistant Dean of Marketing and Communications and working closely with the communications and marketing team, faculty, staff, school leadership, and school- and university-wide academic, research, and administrative areas, the Digital Media Manager implements digital communications solutions, helps set policy for school-wide internal and external digital marketing and communications efforts, and ensures their efficiency and efficacy.
As a key position in the school's communications and marketing operation, the Digital Media Manager will be relied upon for technical skills, knowledge, and judgment related to the latest digital marketing strategies and tools. In addition to contributing effectively as a member of the marketing team and dean's office staff, they also will be expected to work independently and to cultivate relationships across school and university communities in order to assess school-wide needs, identify and implement solutions, and ensure the quality, consistent messaging, and timeliness of all digital communications.
This position has a hybrid schedule, Monday to Friday, 37.5 hours per week. Some evening and weekend work may be required.
Specific Duties & Responsibilities:
Write, manage, edit, audit WSE website content, lead the site's ongoing development, and serve as the administrator of WordPress for the WSE website and its many ancillary sites.
Monitor website analytics and create and execute strategies to monitor and increase metrics as defined by dept goals
Support efforts for development of new WSE website areas and department, center, and institute websites, including adhering to JHU guidelines, supporting content ideas and working to identify and help manage outside resources as needed.
Assess needs and provide training for WSE staff responsible for website management and advise and instruct these users in adherence to best practices and website standards and style.
Manage extensive internal and external email communications for the Office of the Dean and client departments in the school, including content creation, design, communications strategy, and the analysis of results.
Develop, provide content for, and implement social media strategies that will build audience engagement and advance the school's mission.
Lead the ongoing school-wide implementation, training, and utilization of SiteImprove software to ensure that all website administrators adhere to web quality assurance, search engine optimization, and accessibility standards.
With the marketing and communications team, ensure consistent branding and messaging across the school and the university.
Serve as liaison between internal clients and WSE IT staff to define communications-related technical needs and ensure that they are met.
Monitor and evaluate new digital communications tools and technologies to make recommendations and implement new communications initiatives.
Responsible for maintaining and managing the school's digital media archives.
While this key position oversees the execution and evaluation of existing marketing and communications programs, they also will be expected to identify and respond to new opportunities that will advance communications and improve engagement with audiences, including prospective students, alumni, the WSE and JHU communities, funding organizations, and donors.
Minimum Qualifications (Mandatory):
Bachelor's Degree in related field.
Four years related experience.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.*
*JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
** Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
Four years full-time professional experience in digital media marketing and communications, preferably with experience in higher education communications.
Special Knowledge, Skills & Abilities:
Experience in audience engagement through social media, web analytics, web and content strategy fundamentals, and SEO necessary.
Working knowledge of Adobe Creative Suite, HTML and CSS.
Proven ability with content management systems, including WordPress.
Ability to train others in fundamentals of CMS.
Strong written and oral communication and interpersonal skills and a demonstrated ability to communicate with a wide range of constituents on diverse, complex, and often technical topics.
Experience in writing for the web.
Demonstrated ability to build collaborative working relationships and identify, assess, and meet diverse client needs.
Ability to organize workflow, prioritize and manage multiple projects with minimal direction, meet deadlines, think critically and creatively, and exercise sound judgment.
Classified Title: Communications Associate Working Title: Digital Media Manager Role/Level/Range: ATP/04/PD Starting Salary Range: Commensurate with experience Employee group: Full Time Schedule: M-F, 8:30 a.m. to 5 p.m. Exempt Status: Exempt Location: Homewood Campus Department name: Communications Personnel area: Whiting School of Engineering
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at [email protected]. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.