Reporting to, and in collaboration with, the Director of Marketing and Communications, the Senior Communications Specialist will develop and implement communications and media relations initiatives and campaigns to engage Peabody's different audiences and advance the Institute's goals. Working closely with Marketing and Communications colleagues and collaborating with others Institute- and University-wide, the incumbent will contribute to the department's integrated and comprehensive approach to brand building and providing support for student recruitment, alumni engagement, employee engagement, concert marketing, and diversity and fundraising initiatives. This position is responsible for writing and project managing a variety of communications and will be relied upon to identify and develop stories that serve all internal clients and maximize opportunities for Peabody visibility and recognition.
Located in the heart of Baltimore's Mount Vernon Cultural District, the Peabody Institute was founded in 1857 as America's first academy of music. Today, through its degree-granting Conservatory and its community-based Preparatory music and dance school, Peabody trains musicians and dancers of every age and at every level.
Specific Duties & Responsibilities:
Oversee editorial development, schedule, and production process as project manager for Peabody Magazine, currently published twice a year. Work with Consulting Editor and other colleagues to generate and develop story ideas, write stories, and edit news items. Liaise with ad sales rep. Consult with Senior Graphic Designer on art and imagery and coordinate a comprehensive design review and proofreading process. Coordinate mailing lists and other distribution and advise on integration across digital platforms.
Proactively lead local and national media relations, establishing and maintaining relationships with relevant journalists and editors; developing, pitching, and placing story ideas; writing and distributing press releases and calendar listings; coordinating media interviews and photo shoots with faculty and others; maintaining the media list(s); and, potentially, liaising with outside agency. Work independently and serve on call to respond to media requests outside of regular office hours as needed. Monitor and catalogue press clips.
Serve as the information/content hub for the Marketing and Communications Office. Solicit, receive, track, and share news items submitted by faculty, students, alumni, and staff. Liaise with Concert Office to facilitate information sharing for public performances and events. Working closely with colleagues, make editorial recommendations to ensure appropriate promotion through internal and external channels and fact-check/write/create materials as needed. Compile and write monthly and weekly electronic newsletters for external audiences. Proofread Marketing and Communications materials to ensure accuracy in print and online. Maintain Peabody style guide and update as needed.
Manage internal communications for Peabody staff, coordinating with colleagues in HR and IT to refine and develop a recently launched SharePoint-based staff intranet site and newsletter. Liaise with colleagues managing similar sites for Conservatory faculty, Conservatory students, and Preparatory faculty to ensure proper targeting and better information sharing across internal constituencies.
Manage the Peabody Post blog, writing original content, repurposing existing content, and identifying opportunities to ensure fresh, engaging, and relevant posts.
Collaborate with all members of the Marketing and Communications team, working to share information, manage project work, consult on campaign decisions and timing, and support an integrated approach to all campaigns and initiatives. Maintain open communication with faculty and staff colleagues across campus, proactively soliciting information and updates that may prove newsworthy. Hire and supervise student workers, meet with external vendors as needed, and provide general staff support as required.
Minimum Qualifications (Mandatory):
Bachelor's degree in relevant field with at least two years of related communications experience required. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Excellent communication skills; strong writer and storyteller. Demonstrated success in sourcing news and information as well as pitching and placing news and feature stories with external outlets.
Excellent organization and project management skills; good attention to detail; demonstrated ability to handle a high volume of work with shifting priorities and meet short- and long-term deadlines.
Strong interpersonal skills: demonstrated ability to build collaborative working relationships across diverse constituencies.
Experience in arts and/or higher education setting. Interest in/knowledge of classical music, jazz, dance, and the performing arts.
Knowledge of Baltimore and regional media market.
Experience with digital communications and project management platforms, including web content management systems.
Note: This position is not eligible for visa sponsorship.
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Classified Title: Communications Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: $43,530 - $59,795 annually (commensurate with experience) Employee group: Full Time Schedule: 37.5 hours per week Exempt Status: Exempt Location: Peabody Institute Department name: Communications and Web Services Personnel area: Peabody
The successful candidate(s) for this position will be subject to a pre-employment background check.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.